John Maynard Keynes (1936) argued that markets can fluctuate wildly under the influence of investors' “animal spirits,” which move prices in a way unrelated to fundamentals. After Keynes, many other authors have considered the possibility that a significant presence of sentiment-driven investors can cause prices to depart from fundamental values. The classic argument against sentiment effects is that they would be eliminated by rational traders seeking to exploit the profit opportunities created by mispricing. If rational traders cannot fully exploit such opportunities, however, then sentiment effects become more likely. Thus, we can easily say that sentiment plays an important role in asset pricing and it can affect the market. “Nowadays the question is no longer, as it was a few decades ago, whether investor sentiment affects stock prices, but rather how to measure investor sentiment and quantify its effects.” (Baker, Wurgler 2007) Measure the investor sentiment:...