Are bubbles consistent with rationality? If they are, do they, like Ponzi schemes, require the presence of new players forever?
Economists and financial market participants
often hold quite different views about the pricing of assets. Economists
usually believe that given the assumption of rational behavior and of rational
expectations, the price of an asset must simply reflect market fundamentals.
Market participants on the other hand, often
believe that fundamentals are only part of what determines the prices of
assets.
Extraneous events may as well influence the
price, if believed by other participants to do so; crowd psychology (such as “herd
behavior”) becomes an important determinant of prices.
Technically, a bubble
is an economic event in which the prices of specific assets rise dramatically and increase beyond
their fundamental value. In general, bubbles are viewed as outbursts of
irrationality — self-generating and self-sustaining waves of optimism that
drive up asset prices and cause investments to be misallocated.
Bubbles resemble Ponzi schemes and, as for
Ponzis, what is needed is the entry of new participants.
The Greater Fool Theory
is the idea that, during a market bubble, one can make money by buying overvalued
assets and selling them for a profit later, because it will always be possible to find someone who is willing to pay a higher price
(i.e., a “greater fool”).
An investor who subscribes to the Greater Fool Theory will buy potentially overvalued assets without any regard for their fundamental value.
The first, most obvious,
strategy that comes to mind should follow Friedman (1953), which states that
rational speculators should stabilize asset prices, by buying when prices are
low and selling when prices are high relatively to the fundamental value.
This concept of “buy
low – sell high” is nowadays a backbone of finance, but it’s almost impossible
to buy at the minimum and sell at maximum.
Given this
impossibility, another motto came up in the financial world: “follow the trend”;
buy when prices are going up and sell (short) when prices are going down.
An excessive number of trend-following
traders could easily lead to overprice and even to bubbles.
In addition, it seems that bubbles are more
likely to appear in markets where fundamentals are difficult to assess.
But how to we exploit these moments of
irrationality?
George Soros’ description of his own investment
strategy offers a good example.
Soros has apparently been successful over the
past years by betting not on fundamentals but, he claims, on future crowd
behavior. In his view, the 1960’s saw a number of poorly informed investors become
excited about rises in the reported annual earnings of conglomerates.
The optimal investment strategy in this case,
says Soros, was not to sell short in anticipation of the eventual collapse of
conglomerate shares (for that would not happen until 1970) but instead to buy
in anticipation shares of further buying by uninformed investors.
The initial price rise in conglomerate stocks,
caused in part by speculators like Soros, stimulated the appetites of
uninformed and trend-following investors since it created a trend of increasing
prices and allowed conglomerates to report earnings increases through
acquisitions.
As uninformed investors bought more, prices
rose further.
Eventually price increases stopped, and stock
prices collapsed. Although in the end disinvestment and perhaps short sales by
smart money brought the prices of conglomerate stocks down to fundamentals, the
initial buying by smart money, by raising the expectation of uninformed investors
about future returns, may have amplified the total move of prices away from
fundamentals.
Soros was able to disinvest right before the burst
of the bubble, but many of the uninformed investors that were following the
greater fool theory, in the end resulted to be the “Greatest Greater Fool”.
And you, are you sure not to be the Greatest
Fool?
References
Blanchard, O.J. and Watson, M. (1982) Bubbles,
Rational Expectations and Financial Markets. In: Wachtel, P., Ed., Crises in
the Economic and Financial Structure, Lexington Books, 295-315.
De Long, J.B; Shleifer, A; Summers, L.H; Waldmann,
R.J. (1990) Positive Feedback Investment Strategies and Destabilizing Rational
Speculation. The Journal of Finance
V. Bogan (2015) The Greater Fool Theory: What
Is It?
Friedman, M. (1953) Essays in Positive
Economics
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